Vision & Mission

//Vision & Mission
Vision & Mission2018-11-04T13:34:32+00:00


Al Haramain aims to be a world leader in fine perfumery, always anticipating and meeting the tastes and preferences of our discerning customers and bringing them serenity through the medium of fragrance.


We excite, inspire and soothe the human spirit, one person ­and one bottle at a time.


Our shared values guide everything we do.

  • Ethical:    Our actions reflect our absolute commitment to our customers, our suppliers, our people and our planet.
  • Quality:   From ingredients and technology to people and premises, we invest only in the highest quality available.
  • Integrity: We act honestly and openly at all times: our word is our bond.
  • Dignity:   We will never compromise our reputation for excellence
  • Courage : Where we can make a positive change, we’re willing to challenge the status quo


Our loyal community of staff are central to Al Haramain’s success. Guided by our distinguished board of directors – all connoisseurs in our industry – our expert teams abound with creativity, knowledge, enthusiasm and passion for their work. From manufacturing technicians, technologists, phytochemists and researchers to designers, quality controllers, marketeers and administrators, the quality and dedication of our people are fundamental to the excellence of our products. Our Managing Director, Mohammed Mahtabur Rahman (Nasir) excels at spotting great talent and has brought together the best in the world to nurture and develop our proud brand.


To best serve the increasing demand for our products, our Headquarters are in Dubai and our state-of-the-art production plant in Ajman, UAE.  Meanwhile, discerning customers worldwide can enjoy the pleasure of visiting our exclusive Al Haramain showrooms and retail outlets in the Middle East, Far East, Europe and the USA: furthermore, we are opening up new locations all the time

Indulge in the Al Haramain experience!

We are pleased to show you the beautiful, aspirational products that we have created to delight men and women of taste across the globe. Please browse these pages, love what you see… and then discover the scintillating magic of our perfumes!