HARAMAIN OPENS IN MOROCCO

In a festive fragrant atmosphere filled with the music of oud, the prestigious fragrance brand ‘Haramain’ opened its doors in Morocco Mall on June 21. The inauguration was attended by a number of media personalities and celebrities such as singers Saida Charaf and Najat Rajoui as well as actor Driss Roukh. With an area of 60m², the Haramain showroom stocks a wide range of fragrance oils, incense and perfumes based on Oud, Musk, Amber, Vanilla, Jasmine, Patchouli and Bergamot among many others. The brand makes it a point to ensure that fragrances are made from the highest quality ingredients from ethical sources. They are selected from all over the world, in the depths of the Indian tropical jungles, the desert plains of Salalah, to bazaars of ancient cities. They are then worked by talented perfumers to extract the best and bring out the balance and nuance of them. Special attention is also paid to the design of bottles that speak of beauty, finesse and creativity.

The Haramain brand is present in several countries in the Middle East, Asia and Europe. This opening is part of the growth strategy initiated by the brand which aims to open other stores in the main shopping centers in Morocco; about ten between 2018 and 2020.