About Al Haramain PerfumesThis author has not yet filled in any details.
So far Al Haramain Perfumes has created 189 blog entries.
What does the data say? While the celebrity perfume market is still huge, the market growth has slowed down since the 2008 global financial crisis. According to NPD (National Purchase Diary) data released in the UK, celebrity fragrance sales dropped by 22% in 2016, yet the fragrance market as a whole had shown a slight [...]
Do Celebrity Perfumes Have a Future? Tiger Woods' infidelity scandal cost him a lot of endorsement deals.Image credit: People Magazine Fashion trends change from time to time, and perfumes are not exempt. However, one thing has remained consistent, which is that reputation and brand image matters a lot when it comes to fashion [...]
Relatively lower risk vs. rewards Celebrities have had, and continue to endorse, a wide variety goods and services from fashion, consumer electronics, hotels and restaurants, financial services, lifestyles, and airlines among many others. Almost any product or service category that is targeted towards consumers has had some kind of brand support from a celebrity. However, [...]
Firstly, in the 19th and 20th century, audiences were not as globalized as they are now; hence it took longer in the 1980s and 1990s for celebrities to achieve significant international acclaim. In the 21st century, however, audiences have become more globalized and highly interconnected through global media platforms afforded by the internet, and social [...]
The Rise and fall of Celebrity Perfumes Name a top celebrity in the performing arts, fashion or sporting industries today and you’ll likely find a fragrance branded after them, or endorsed by them. It’s a trend that boomed in in the 20th century, but that could be on its way out in the 21st century. [...]
Al Haramain, a front-runner in perfumery since 1970, continues to keep its delighted customers around the world satisfied with new fragrances, new experiences, and better ways to shop. Below are some of the latest additions to our opulent range of fragrances. Coupe Coupe by Al Haramain has got to be one [...]