The Psychology of Celebrity Perfumes and Consumers


Relatively lower risk vs. rewards Celebrities have had, and continue to endorse, a wide variety goods and services from fashion, consumer electronics, hotels and restaurants, financial services, lifestyles, and airlines among many others. Almost any product or service category that is targeted towards consumers has had some kind of brand support from a celebrity. However, [...]

The Psychology of Celebrity Perfumes and Consumers2022-12-13T18:06:32+00:00

Why Celebrity Perfumes Became Popular


Firstly, in the 19th and 20th century, audiences were not as globalized as they are now; hence it took longer in the 1980s and 1990s for celebrities to achieve significant international acclaim. In the 21st century, however, audiences have become more globalized and highly interconnected through global media platforms afforded by the internet, and social [...]

Why Celebrity Perfumes Became Popular2022-12-13T18:06:32+00:00

5 Surprising Facts About Perfume


4. You can maximize the smell of your perfume with little effort Many people think that dousing yourself in perfume is the key to enhance your fragrance in your environment. There is, however, a more effective way. The application of perfume on body pulse points and pressure points will radiate heat, which in turn will make the fragrance [...]

5 Surprising Facts About Perfume2022-12-13T18:06:37+00:00

Is there a difference between Fragrance and Perfume | 2


So where is the confusion? The terms ‘perfume’ and ‘fragrance’ are often interchanged in part due to modern usage. Dictionary definitions for these terms are quite similar at first glance. For example, the Merriam-Webster Dictionary defines fragrance as ‘a sweet or delicate odor (as of fresh flowers, pine trees or perfume)’, and has a second [...]

Is there a difference between Fragrance and Perfume | 22022-12-13T18:07:14+00:00

References | History & Secrets of Fragrance


LIST OF REFERENCES   In-text Ref Source 1 Your Nose and Smell. Retrieved from https://microbemagic.ucc.ie/explore_body/more_info/nose_smell.html 2 Mandal, Dr. A. – What Are Hormones? Retrieved from https://news-medical.net/health/What-are-Hormones.aspx 6 Dream Chemistry - an outcome of chemical release while sleeping. Retrieved from https://worldofchemicals.com/253/chemistry-articles/dream-chemistry-an-outcome-of-chemical-release-while-sleeping.html 8 Fox, K. [n.d] The Smell Report, An overview of facts and findings. Retrieved from [...]

References | History & Secrets of Fragrance2022-12-13T18:07:16+00:00

How Smell Affects Body & Mind


العربية So how does smell affect the body and the mind?  The human sense of smell is connected to the part of the brain called the ‘limbic system’. This system is responsible for our memories, emotions, and arousal. This system detects and passes on information to the brain, and controls the release of certain [...]

How Smell Affects Body & Mind2022-12-13T18:07:16+00:00

The Use of Fragrances Today


العربية The use of Fragrances Today Today, fragrances have evolved into an entire multi-billion industry with diversified players, and even more evolved uses. Fragrances are largely marketed today as fashion essentials, with highly niche uses and applications. The following sections discuss how fragrances are used today, and their significance. Fragrance has become a lot [...]

The Use of Fragrances Today2022-12-13T18:07:17+00:00

Natural and Synthetic Ingredients Used in Perfumes


Natural Ingredients Used in Perfumes When we smell perfumes, we smell certain fragrances that we are familiar with. Scents of flowers, fruits, some foods, leather, wood etc can easily cause us to think that it’s simply a matter of picking flowers and fruits and mix-mashing them up to produce a fragrance. Below, we look at [...]

Natural and Synthetic Ingredients Used in Perfumes2022-12-13T18:07:18+00:00

The Rise of Natural Ingredients in Perfume


The Rise of Natural Ingredients The way fragrances were made in the past was largely influenced by the technologies available during that time. As new technologies developed, so did new ways of making fragrances. Since 1970, Al Haramain has been in the perfume making industry, and still uses some of the older methods of hand-crafting [...]

The Rise of Natural Ingredients in Perfume2022-12-13T18:07:19+00:00

Natural vs. Synthetic Perfume: Fragrance Classifications


Classification of Fragrances The question ‘How do you classify fragrances?’ is a pertinent one. The answer to this question, however, blends simplicity and complexity almost similarly to how perfumers blend sweet and sour scents and still make great perfumes. The simple answer is that you can classify and categorize fragrance ‘However you want’ – and [...]

Natural vs. Synthetic Perfume: Fragrance Classifications2022-12-13T18:07:20+00:00